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The Google video sitemap is a tool used in conjunction with a good video marketing plan. The plugin actually tells Google what type of videos are on your website. The sitemap will match the video with an post title and offer an uncomplicated way for Google to index the videos based on the XML format, The XML format makes it easy for the search engine to come along and index videos. What this does for your site is gives it a exclusive chance to drive much more site traffic along with a possibility of adding new clients to the site.

Most marketers don’t use videos to their full potential. Typically they make use of the shared video websites which are not as effective. Share sites tend to bleed traffic to other sites. The standard no cost sitemap that has been about for years is not the same as a video sitemap. It’ll not present the proper type of information to Google.

Working with the Google Video Sitemap

You’ll find a couple of video sitemaps on the net. Some are incredibly simple and do not deliver a good deal of functionality. The sitemap I use and advocate is the “Google video sitemap”. It supports Google, Yahoo and Bing. You find it very difficult to find a video sitemap that supports all of the major search engines.

Installation of the Google video sitemap is straight forward. It’s going to install just like any other WordPress plugin. To being, you will need the sitemap plugin and also the “Flash Player Plugin”. Install them both through the regular WordPress plugin installer. Configure the flash player plugin to match your site needs.

Now that the plugins are installed, make a post or page. create a video that is relevant to the written article, Upload it to your host folder or Amazon S3 folder. Grab the URL of the video and thumbnail URL and enter them in the format as shown below:

[flashvideo file=http://pathto/video.mp4 image=http://pathto/image.gif /]

Now the video sitemap will automatically grab the video, add the title, add a description and thumbnail. It is possible to see an example of the format here, http://simplestrategicmarketing.com/videositemap.xml.

What this does for you is produce a good sitemap like the map shown in the post example. That sitemap will be indexed by Google and the videos will show up inside the Google search criteria. For example, if your video was about “dog food tips”, then your video would show up within the search engines when somebody searches for the phrase “dog food tips”. Not a lot of marketers use videos to market via their very own website. The advantages to marketing your videos this way, is lower competition and also a far more professional appearance. You may also rank better in the search enginesr and drive a lot more traffic.

This is the challenge with permitting YouTube to host your videos. It really is a simpler strategy to market this way, but you lose many site visitors. YouTube videos do show up inside the search engines, but a potential site visitor first needs to click in YouTube, watch the video, then locate your link inside the description box to discover your web page. For the duration of that time an individual can get distracted by other videos and you’ll lose the prospective visitor. Having a Google video sitemap, provides a easy way for a visitor to click once to watch and view your video on your own site. There is no where for them to go, but optin, buy your product or stay on your site to watch more videos or read more articles. It is the perfect situation and a powerful video marketing tactic.